China Market Partner's (CMP) process builds a strong business case for our clients’ growth strategies which are founded on a detailed understanding of market dynamics.
Services We Provide
CMP assists clients to:
- Understand the Asian market and its key participants
- Determine if and to what extent they should invest in Asia
- Identify where they can profitably participate
- Develop the optimum approach for their entry or expansion
- Support startup or implementation of their defined growth initiatives
Our value proposition is supported by an array of proven and innovative methodologies and tools.
Intelligence
- Market size, segmentation & growth
- Customer needs
- Distribution / value chain
- Competitive positioning
- Regulatory environment
Opportunity Assessment
- Addressable market
- Competitive advantage
- Key factors for success
- Ease of entry
- Financial viability
Strategies
- Growth blue print
- Mode of entry / participation
- Alliance / acquisition
- Sales / marketing tactics