Industry Overview
As one of the first few sectors opened to foreign investment after China’s WTO accession, the country’s retail sector has witnessed booming growth with the influx of foreign retail giants. More than half of the world’s top 50 retailers have entered China. Most started by opening stores in Beijing, Shanghai and other big coastal cities. For those companies, China's second and third tier cities are attractive for future growth.
Competition in the retail sector is intense. Although the retail market is still dominated by domestic brands, foreign brands have made significant inroads, and are particularly popular with younger generations.
U.S. Position in the Market
Despite the restrictive business environment, some U.S. retailers
have established strong footholds in China. Wal-Mart, for
example, has successfully opened retail establishments in many
cities with over 100 stores in China. Most retail outlets in
large urban centers such as Beijing and Shanghai stock U.S.
branded products.
Market Research Reports
Franchising China
Retail Market Report Shanghai
Franchising Opportunities for
U.S. Quick Service Restaurants
Lower Retail Rentals Presents
Opportunities For U.S. Retailers
